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You Win with People

May 10, 2023 Karla Denman
colleagues high-fiving across a meeting room table

Hotel marketing is a complex and multifaceted discipline that requires a wide range of specialized skills and expertise. From developing brand strategies and creative campaigns to managing social media and online advertising, hotel marketing involves a broad range of activities that require deep knowledge of the industry and marketplace.


Given the complexity of hotel marketing, it is not always possible for a single person to possess all the specialized skills and expertise required to excel in every aspect of the discipline. For example, while one person may be an expert in branding and creative development, they may lack the technical expertise required to optimize online advertising campaigns or manage complex data analytics. Similarly, a person with deep knowledge of social media may not have the strategic thinking or business acumen required to develop effective marketing strategies.


As a result, hotels often rely on a team of internal marketing professionals with diverse backgrounds and skill sets to manage their marketing efforts. This team might include individuals with expertise in areas such as branding, creative development, online advertising, social media, data analytics, and account management. By leveraging the specialized expertise of each team member, hotels can ensure that their marketing efforts are well-rounded and effective in driving business results.


Hotels may also choose to work with external marketing agencies or consultants like Lotus Marketing to supplement their in-house expertise. This can be particularly beneficial for hotels that lack the resources to hire a full-time marketing team or require specialized expertise for a specific project or campaign.


Overall, the complexities and facets of hotel marketing require a team of specialized professionals with diverse skillsets and expertise. All clients at Lotus Marketing work with not only one strategic marketer but a team of 2-4 experts working together to achieve overall goals for the hotel. By working together, our professionals can develop and execute effective marketing strategies across multiple marketing channels that drive business growth and success for hotels. Learn more about how enrolling in Lotus Marketing’s Strategic Marketing Packages can help your hotel exceed.



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