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Tag - optimization

The Fundamental Keys to Hotel Marketing

May 25, 2023 Priscilla Balcaceres
tablets with apps displayed on the screen
Without high-quality photography and an optimized website, other marketing tactics may not be as effective, as they rely on a strong foundation to drive conversions and bookings. Priscilla discusses how to optimize these two elements to ensure a seamless booking experience for the guest.
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Tapping into Your Hotel Brand

May 08, 2023 Cassy Scrima
a portion of a ferris wheel with palm tree frongs
To effectively leverage brand equity, hotels must first understand the brand's value proposition and how it aligns with the individual hotel's positioning and target audience. In this article, Cassy discusses how hoteliers can best uncover resources available to them.
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Social Media is Not Your Website

January 24, 2023 Priscilla Balcaceres
mobile phone with apps on the display screen
In this article written for Hotel Executive Magazine, Priscilla Balcaceres, Lotus Marketing's Director of Social Media Strategy, discusses the key questions that your team should ask before pursuing a social media strategy. The answers may surprise you.
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