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The Fundamental Keys to Hotel Marketing

May 25, 2023 Priscilla Balcaceres
tablets with apps displayed on the screen

When it comes to hotel marketing there are two fundamental components of a successful hotel marketing strategy - photography and website optimization. Without high-quality photography and an optimized website, other marketing tactics may not be as effective, as they rely on a strong foundation to drive conversions and bookings.


High-quality photography is critical for showcasing the hotel's features and amenities, creating an emotional connection with potential guests, and conveying the hotel's unique selling points. High-quality images can help to create a sense of splendor, comfort, and ambiance that can drive bookings and increase revenue. In contrast, poor-quality images can detract from the hotel's appeal and make it less attractive to potential guests.


Website optimization is also essential for driving bookings and revenue. A well-optimized website should be visually appealing, easy to navigate, and designed to convert visitors into booked guests. This includes everything from responsive design and fast loading times to clear calls-to-action and persuasive messaging. Additionally, an optimized website should be search engine optimized to ensure that it ranks highly in relevant search results, driving organic traffic and increasing visibility.


High-quality photography and website optimization are fundamental components of a successful hotel marketing strategy. Without these foundations in place, other marketing tactics may not be as effective in driving conversions and bookings. By prioritizing photography and website optimization, hotels can build a strong foundation for their marketing efforts and drive long-term success.


At Lotus Marketing our highest priority is always ensuring that any marketing tactic we deploy leads a potential guest to an elevated booking experience. Our expertise is in building fully optimized websites that showcase the unique selling features of the property and create a straightforward path to booking. Along with the website, our team works closely with the property team to curate the shot list. We have a history of working with many approved photographers within the industry, we are up to date on the latest photography brand standards and are able to fully own the upload and approval process for many brands. With our expertise in both photography and website optimization, you can be assured Lotus Marketing will set a sound marketing foundation for your hotel.



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