Hotel marketing from the Lotus Lens
Perspectives with purpose
At Lotus, we share bold ideas, strategic insights, and perspectives earned through decades in hospitality marketing. We also connect with some of the industry’s most visionary leaders, bringing you fresh perspectives from those shaping the future of hotels. From openings to positioning, we explore how marketing can inspire action, elevate guest experiences, and support what matters most—performance, people, and purpose.
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Recent articles
Hospitality isn’t the trend. It’s the thread.
Hospitality Isn’t Just What We Do—It’s Who We Are
This thoughtful perspective from Kimberly Erwin reminds us that hospitality is more than a profession—it’s a calling. As an agency rooted in this industry, we’re inspired by the unwavering passion, adaptability, and heart that define hotel teams across the globe. It’s why we do what we do.
Commercial Strategy Is the Talk—Convergence Is the Move
Everyone’s talking about commercial strategy—but what does it look like in action? At Lotus, we believe it’s not just about alignment, it’s about convergence: where marketing, revenue, and sales move as one. In this piece, we break down what convergence really means and why it’s the future of hotel performance.
Brand Conversions: Immediate Revenue & Long-Term Success
Brand conversions bring both urgency and opportunity. This article explores how to manage the immediate pressures of a reflag—tight timelines, stakeholder coordination, brand compliance—while laying the groundwork for long-term marketing success. From building momentum early to avoiding common missteps, it offers a practical look at what it takes to convert with confidence.
U.S. Travel Association: National Travel & Tourism Week
We believe great hotel marketing starts with a deep understanding of place.
In celebration of National Travel & Tourism Week, we’re launching Behind Brilliant Destinations—a LinkedIn series spotlighting visionary DMO and CVB leaders who are shaping how travelers connect with their destinations and driving hotel success. We’ll share insights from Daniel Kuperschmid, San Diego Tourism Authority, Mike Pistana, Visit Bastrop, Marc Garcia, Visit Mesa, and Mike Waterman, Visit Anaheim.
Staying Grounded: Strategies for Market Volatility
In uncertain times, clarity wins.
When market conditions shift, the most successful hotels don’t pull back—they pivot with purpose. This article explores how hotel marketers can adapt strategies without losing sight of the bigger picture. From reallocating spend to emerging segments to aligning with commercial goals, this article is a guide for making smart, data-informed decisions under pressure. Because marketing isn’t just about visibility—it’s a driver of stability, resilience, and long-term growth.
Beyond the Hype: Strategic Marketing for Hotel Renovations
A renovation is a transformation—your marketing strategy should reflect that.
Too often, hotels focus solely on selling the future, overlooking the impact on today’s guest experience. This article explores how smart, transparent communication and thoughtful guest touchpoints can protect brand trust, preserve revenue, and even elevate satisfaction—mid-renovation. Learn how creative problem-solving, like immersive arrival experiences and loyalty-driven perks, can turn disruption into a defining moment for your hotel.
The Power of Experience in Hotel Differentiation
In today’s crowded hotel market, differentiation isn’t optional—it’s essential. Memorable guest experiences and standout outlets don’t just build brand equity, they drive profitability. When hotels treat their restaurants, bars, and activations as marketing tools—not just revenue centers—they attract the right audience, build loyalty, and command stronger rates. As Donte P. Johnson, GM of Thompson Atlanta Buckhead, shares: “These aren’t just events. They shape identity, elevate brand cache, and bring guests back.” The takeaway: prioritize distinctiveness, and profitability will follow.
INDUSTRY EVENTS & EDUCATION
Lotus in real life
We don’t just keep up—we help lead. You’ll find us speaking at industry events, contributing to panels, and sharing what’s next for hospitality marketing. Most recently, we joined top hotel CMOs at the HSMAI Marketing Strategy Roundtable to discuss how hotels can use Augmented Intelligence to drive better results.
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- SEE US THIS SUMMER AT HSMAI COMMERCIAL WEEK
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