Hotel marketing from the Lotus Lens
Perspectives with purpose
At Lotus, we share bold ideas, strategic insights, and perspectives earned through decades in hospitality marketing. We also connect with some of the industry’s most visionary leaders, bringing you fresh perspectives from those shaping the future of hotels. From openings to positioning, we explore how marketing can inspire action, elevate guest experiences, and support what matters most: performance, people, and purpose.
Recent articles
LotusIQ: Turn Hotel Marketing into a Compounding Asset
Meet LotusIQ Hotel Marketing Framework: the strategic framework that helps hotel marketers decide what to do first, what to do next, and how to connect this work to a commercial outcome leadership can see.
Smart Conversions: How Outlets Become Revenue Drivers
Most hotel conversions focus on rooms. The real commercial opportunity sits in the spaces around them. Here is how to make outlets work harder.
Hotel Positioning Strategy: Why Your Property Needs One
Hotel positioning strategy defines how your property stands out in competitive markets. Learn how strategic positioning supports ADR, strengthens differentiation, and drives measurable performance.
2025 Wrapped: Insights Plus How We’re Stepping Into 2026
2025 was a year of noise: AI shifts, evolving org charts, and nonstop change. This article breaks down what actually moved the needle, and the 3 strategies we’re carrying into 2026 for clarity, connection, and commercial impact.
Outlet Marketing ROI: Does Your Hotel Need it’s Own Strategy?
Hotel outlets often have hidden F&B revenue potential that goes overlooked. This article talks about how to audit your outlet’s performance, evaluate its ability to attract guests and locals, and decide whether it deserves a dedicated hotel outlet marketing strategy to maximize results.
Seen or Skipped: Social Media and the Guest Journey
As AI reshapes how travelers discover destinations, one thing hasn’t changed: the power of emotion. In our #SeenOrSkipped series, top travel creators share how they keep content—and the hotels they feature—visible in an AI-driven world. The future of influence is memory-led, platform-native, and unmistakably human.
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Introducing Illuminate
Our newsletter spotlighting the brightest ideas in hotel marketing.
INDUSTRY EVENTS & EDUCATION
Lotus in real life
We don’t just keep up—we help lead. You’ll find us speaking at industry events, contributing to panels, and sharing what’s next for hospitality marketing. Most recently, we joined top hotel CMOs at the HSMAI Marketing Strategy Roundtable to discuss how hotels can use Augmented Intelligence to drive better results.
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We may be in your market – message us to meet up.
Find us this fall- coming soon!
Partner spotlight
We’re proud to support HotelBSchool’s new course: Pulling Back the Curtain. Designed for hotel leaders ready to rethink operations and ownership expectations, it’s a masterclass in practical insight.
