Hotel marketing from the Lotus Lens
Perspectives with purpose
At Lotus, we share bold ideas, strategic insights, and perspectives earned through decades in hospitality marketing. We also connect with some of the industry’s most visionary leaders, bringing you fresh perspectives from those shaping the future of hotels. From openings to positioning, we explore how marketing can inspire action, elevate guest experiences, and support what matters most—performance, people, and purpose.
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Recent articles
Seen or Skipped: Social Media and the Guest Journey
As AI reshapes how travelers discover destinations, one thing hasn’t changed: the power of emotion. In our #SeenOrSkipped series, top travel creators share how they keep content—and the hotels they feature—visible in an AI-driven world. The future of influence is memory-led, platform-native, and unmistakably human.
Optimizing Paid Media to Drive Measurable Growth
Discover how Lotus Marketing used a savvy hotel paid media strategy to turn underperforming campaigns into high-impact growth engines. By optimizing brand-owned platforms with smarter strategy and hands-on management, each property achieved measurable revenue, bookings, and visibility gains.
Social Media and SEO: Why It’s No Longer Optional for Hotels
Social media is now a powerful part of your hotel’s SEO strategy. With content indexed by search engines and AI tools, your posts can drive discovery, trust, and bookings. When designed with intent—using keywords, alt text, and links—social becomes a true visibility engine for hotels.
Role of Social Media in the Hotel Booking Journey
Social media marketing for hotels is no longer optional—it’s the gatekeeper of the booking journey. From hotel content marketing to hospitality marketing services, visibility online drives traveler decisions. Hotels that invest in social media strategy gain a competitive edge and turn engagement into bookings.
2026 Budget Planning: Marketing as a Revenue Driver
As budget season begins, luxury hotel marketing demands a sharper focus. We asked industry leaders how hotel marketers can showcase marketing as a proven revenue driver for 2026. From hotel performance metrics to hospitality marketing services, their insights help hotels elevate positioning, maximize ROI, and stand out in a competitive market.
Turning Travel marketing into a growth engine
Marketing is not a cost, it’s a growth engine. In budget season, the hotels that win are the ones that tie every marketing investment to measurable revenue impact. From SEO that boosts bookings to visual assets that drive conversions, data turns marketing into a multiplier. Learn where to invest in 2026 and how to align your metrics with decision-maker priorities to secure the funding your strategy deserves.
Marketing as a Multiplier: Budget for Impact, Not Expense
Marketing should be more than a budget line, it should be a growth engine. For 2026, tie your marketing plan directly to revenue streams and owner priorities. Invest intentionally, measure relentlessly, and showcase the return. When marketing aligns with commercial strategy and is properly funded, it doesn’t just support the business—it multiplies results and builds long-term asset value.
Spirit of hospitality: culture and commercial success
Hospitality has always been the heartbeat of our industry. But the hotels outperforming the market today aren’t just great at service, they’re grounded in something deeper: a culture of care that starts behind the scenes. At Lotus, we believe hospitality isn’t just a department or a guest experience. It’s how we lead meetings, support teammates, and collaborate across functions.
Hospitality Isn’t Just What We Do—It’s Who We Are
Hospitality Isn’t a Trend. It’s the Thread. This thoughtful perspective from Kimberly Erwin reminds us that hospitality is more than a profession—it’s a calling. As an agency rooted in this industry, we’re inspired by the unwavering passion, adaptability, and heart that define hotel teams across the globe. It’s why we do what we do.
Commercial Strategy Is the Talk—Convergence Is the Move
Everyone’s talking about commercial strategy—but what does it look like in action? At Lotus, we believe it’s not just about alignment, it’s about convergence: where marketing, revenue, and sales move as one. In this piece, we break down what convergence really means and why it’s the future of hotel performance.
Brand Conversions: Immediate Revenue & Long-Term Success
Brand conversions bring both urgency and opportunity. This article explores how to manage the immediate pressures of a reflag—tight timelines, stakeholder coordination, brand compliance—while laying the groundwork for long-term marketing success. From building momentum early to avoiding common missteps, it offers a practical look at what it takes to convert with confidence.
U.S. Travel Association: National Travel & Tourism Week
We believe great hotel marketing starts with a deep understanding of place.
In celebration of National Travel & Tourism Week, we’re launching Behind Brilliant Destinations—a LinkedIn series spotlighting visionary DMO and CVB leaders who are shaping how travelers connect with their destinations and driving hotel success. We’ll share insights from Daniel Kuperschmid, San Diego Tourism Authority, Mike Pistana, Visit Bastrop, Marc Garcia, Visit Mesa, and Mike Waterman, Visit Anaheim.
INDUSTRY EVENTS & EDUCATION
Lotus in real life
We don’t just keep up—we help lead. You’ll find us speaking at industry events, contributing to panels, and sharing what’s next for hospitality marketing. Most recently, we joined top hotel CMOs at the HSMAI Marketing Strategy Roundtable to discuss how hotels can use Augmented Intelligence to drive better results.
Follow us on LINKEDIN to see where we show up next.
We may be in your market – message us to meet up.
Find us this fall- coming soon!
Partner spotlight
We’re proud to support HotelBSchool’s new course: Pulling Back the Curtain. Designed for hotel leaders ready to rethink operations and ownership expectations, it’s a masterclass in practical insight.
