Hotel & Hospitality Marketing Blog

Flourish - A Hospitality Marketing Blog

Immerse yourself in a wealth of knowledge as we explore the latest trends, share success stories, and uncover the strategies that will provide you with actionable steps to achieve your goals and with fresh perspectives that will inspire you.

We believe that every individual and business has the potential to thrive and achieve remarkable success. Through our carefully curated content, we aim to provide you with the tools, insights, and strategies to cultivate your own unique path to greatness.

Tag - strategy

Leveraging Limited Time and Resources for Maximum Marketing Return

June 12, 2023 Kimberly Erwin
woman looking at computer pensively
As seen in Hotel Executive's June Hotel Business Review. Our co-founder and principal, Kim Erwin, talks about going back to the basics when faced with limited resources in marketing. Learn what strategies she recommends to best prioritize your hotel's strategies.
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Top 10 Ways to Mitigate the Impact of a Struggling Market

June 05, 2023 Valerie Marchand
skyline of new york city
Learn about the ways that hotels can impact their success when their market is struggling. Val also talks about ways that Lotus Marketing can assist your team during these times.
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Leveraging Business Goals to Achieve Social Media Success

June 01, 2023 Priscilla Balcaceres
mobile phone with social media site
Learn how to create a more effective and cohesive social media presence that drives engagement.
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Effective Marketing Starts with Business Goals

May 31, 2023 Karla Denman
people with only arms and hands showing are writing in a planner
Without clear alignment between marketing efforts and business goals, hotels risk wasting resources on ineffective marketing tactics and missing out on opportunities to drive revenue growth and achieve other key business outcomes.
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Hotel Marketing is More than Digital

May 29, 2023 Kenny Chouinard
stack of newspapers
By mirroring marketing strategies to support hotel sales segments, we can tailor each marketing effort to the unique needs and preferences of different guest segments and drive business results across the entire sales funnel.
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