Hotel & Hospitality Marketing Blog

Flourish - A Hospitality Marketing Blog

Immerse yourself in a wealth of knowledge as we explore the latest trends, share success stories, and uncover the strategies that will provide you with actionable steps to achieve your goals and with fresh perspectives that will inspire you.

We believe that every individual and business has the potential to thrive and achieve remarkable success. Through our carefully curated content, we aim to provide you with the tools, insights, and strategies to cultivate your own unique path to greatness.

Tag - brand story

Engaging Content Shoots

September 11, 2023 Madison Ambrogio
Grid of inspiring images
In the dynamic world of hospitality, captivating visuals are the cornerstone of a successful content strategy.
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Happy Birthday, Lotus Marketing

July 27, 2023 April Lickovitch and Kim Erwin
Lotus Marketing founders clinking wine glasses
July 29, 2023 marks the 3rd Birthday of Lotus Marketing. Read more to learn the story of how our company was founded, and how we came to be the award-winning agency that we are today.
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Top 5 Reasons to Create a Hotel Positioning

May 15, 2023 Kimberly Erwin
2 men and a woman working in an office
A hotel positioning serves as the platform for all guest touch points, clarifies the hotel’s competencies, and sharpens the strategic focus of the hotel
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Tapping into Your Hotel Brand

May 08, 2023 Cassy Scrima
a portion of a ferris wheel with palm tree frongs
To effectively leverage brand equity, hotels must first understand the brand's value proposition and how it aligns with the individual hotel's positioning and target audience. In this article, Cassy discusses how hoteliers can best uncover resources available to them.
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WBENC Certified Women Owned Business

January 08, 2023 Kimberly Erwin & April Lickovitch
wbenc logo on sunset background
Lotus Marketing is committed to supporting diversity in the workplace. We are grateful for this honor and we celebrate the two incredible ladies who lead our company.
Read More About WBENC Certified Women Owned Business