Get the Most Out of Your Paid Media
The Objective
Three hotels across different markets were seeing stagnant results from their brand-level paid media investment. Without paid search, social, or PR support in play, the brand owned paid media platform was the only channel the properties actively invested in. Each property needed a more strategic approach to maximize performance and reach its true potential.
The Strategy
Lotus began managing the portfolio’s paid media strategy in March 2025 with full ownership of spend and performance optimization. Our team:
- Updated hero images and copy to align with traveler search behavior, solidified with A/B testing
- Identified and targeted need periods and local demand drivers
- Increased budgets beyond brand recommendations to capture opportunity
- Reallocated spend away from underperforming placements
- Maintained a monthly GRE above the brand benchmark of 8:1
This hands-on approach allowed us to control the levers that directly impacted results and push each property toward stronger return.
The Results
With Lotus’ optimization and strategic approach, each hotel saw significant monthly gains in revenue, bookings, and room nights.
avg. Revenue Increase
per month
+65%
avg. Growth in Bookings
per month
+100%
avg Increase in Room Nights
per month
+76%
Importantly, while GRE shifted slightly from 13:1 to 9:1, the lift in total revenue and volume revealed prior underinvestment and untapped potential. Because of this approach, our marketing team was able to gain 100% incremental investment.
The Impact
With Lotus at the helm, paid media became a revenue engine. By applying strategy, insight, and ongoing optimization, we helped these properties outperform their historical benchmarks and grow their presence in-market.
The outcome: better use of brand tools, measurable business impact, and a scalable model for success.
