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Hotel marketing services

Strategy tailored to your hotel

At Lotus, we don’t just build marketing plans—we embed ourselves into your world. Our content-led, SEO-informed strategies are crafted to meet the realities of your hotel operations, brand systems, and commercial goals. We jump in quickly, operate with minimal lift on your end, and bring structure and clarity to your marketing efforts from day one.

Let's talk about your goals

What we offer

  • Marketing strategy and planning
  • Day-to-day execution and campaign support
  • Paid media and performance marketing
  • Website narrative development and SEO
  • Content strategy and guest engagement
  • Marketing consulting and audits
  • Experiences and activation campaigns
  • Ancillary and outlet marketing (restaurants, spa, golf, venues)

Marketing should work as seamlessly as your operations.

Our retainers are flexible, responsive, and designed to evolve. Whether you’re navigating new ownership, shifting demand, or transitioning brands, we move with you.

OUR CONVERSION RATES VS. INDUSTRY BENCHMARK

+3.5%

OUR EMAIL CAMPAIGN CTR VS. BRAND AVERAGE

+15%

OUR PORTFOLIO’S 2024 YEAR-OVER-YEAR REVENUE GROWTH

+10%

*results based on 2024 LOTUS marketing client portfolio

We understand your market

First-hand experience across 250+ markets

Our team has partnered with hotels across more than 250 markets, giving us unmatched insight into regional seasonality, traveler patterns, and demand drivers. From boutique properties to global brands, we understand the nuances that impact your bottom line. With strategic agility and deep hospitality expertise, we help you stay ahead—no matter how the market shifts.

Shadow of water rippling for article on paid media for sustainable growth from Lotus Marketing, a hotel marketing agency.

What our clients say

“The strategies provided were both actionable and transformative, boosting our direct bookings by 25%.”

Hotel leader
Strategic marketing client
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What support is right for you?

Services built around your priorities and your team

  • Marketing Retainers

    Ideal for hotels seeking ongoing strategic partnership and execution support.

  • Ancillary services

    Maximize revenue streams with targeted support for outlets and experiences.

  • Hour-based execution

    Flexible help when you need it.  Great for tactical execution or supplemental marketing support.

NOT SURE WHERE TO START?

Schedule a 15-minute call

Frequently asked questions

  • What hotel marketing services does Lotus Marketing provide?

    We offer end-to-end marketing support including brand strategy, content marketing, digital advertising, email marketing, media planning, website development, SEO, and outlet marketing for restaurants, spas, golf, and event venues. 

  • How does Lotus Marketing approach hotel marketing strategy?

    We build data-driven strategies aligned with your property’s hotel business goals. Our content-first approach helps create stories that resonate with the right audience, driving both bookings and brand affinity.  We’ve been recognized by industry associations like HSMAI for our award-winning work.

  • How is Lotus Marketing helping hotels adapt to SEO and AI search changes?

    As Google’s AI Search and LLM AI-powered search evolve, Lotus helps hotels stay visible and competitive. We combine technical SEO, local search optimization, and guest-centric content to match how travelers search today. Whether you’re using a brand-managed platform or an independent website, we craft intent-driven strategies that improve rankings, increase discoverability, and align with AI search trends.

  • Is Lotus experienced with specific hotel brands or chains?

    Yes. We’ve supported over 300 hotels across 40+ global brands, tailoring our services to match each property’s unique goals and brand, while highlighting what makes them unique.  Learn more.

  • Can Lotus Marketing support both short-term campaigns and long-term marketing retainers?

    Absolutely. Whether you’re looking for project-based execution or ongoing strategic guidance, we can offer flexible engagement models to meet your needs. Contact us to learn more.

  • What results can I expect from working with Lotus Marketing?

    Our Lotus Marketing clients have seen a 25% increase in direct bookings, 2x email click-through rates, and an average 4.5% lift in bookings after implementing our tailored strategies. Check out our results.

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