Kimberly Erwin

Principal

As principal of Lotus Marketing, Kim leads brand strategy, innovation, and client growth with bold vision and deep expertise. With more than 25 years of experience at Marriott, Hilton, and MGM, she’s known for guiding complex hotel openings, brand launches, and portfolio strategies with precision and impact.

Previously the founder of Marriott’s New Build and Transition team, Kim has led hundreds of hotel openings, renovations, and brand conversions across North America. Today, she serves as the agency’s strategic visionary, helping clients anticipate trends, sharpen positioning, and move faster with confidence and a strong commercial strategy.

A true champion of hospitality, Kim is active in organizations like HSMAI and AHLA, and regularly connects with the industry’s top leaders to spark innovation, forge partnerships, and move hospitality marketing forward.