Hotel Positioning
Position your hotel to outperform
Looking to stand out from the competition? We help you find your ownable story and build actionable positioning strategies that complement your parent brand and empower your entire team to deliver on them. A strong positioning helps hotels increase direct bookings, command premium rates, and gain market share.
Your competitive edge
How can positioning drive revenue for you?
Positioning is the foundation of your commercial strategy. When your hotel stands for something clear and compelling, your team aligns, your marketing performs, and your revenue grows.
We offer:
- Hotel positioning & brand narrative development
- Programming & activation
- Content strategy & storytelling
Our unique approach
How is Lotus different?
Our approach is practical, empowering, and built for the people bringing your story to life. We go beyond defining what makes you different—we set you up for success, to deliver it at every level.
Our process is built to move with your team, rooted in your revenue goals and operational reality. We designed our positioning to show up in real ways: across your digital channels, in sales decks, service touchpoints, amenity concepts, and associate training. We work within your brand’s architecture (not around it) to create an ownable story that’s both creative and commercially sound.