POSITIONING SHARPENS THE STRATEGIC FOCUS OF YOUR HOTEL
Hotel Positioning is a strategic approach to differentiate a hotel from the comp set and create a distinct image and perception among its target audience. It serves as the platform for all guest touch points, clarifies the hotel’s competencies, and sharpens the strategic focus of the hotel. It involves identifying and emphasizing unique attributes, benefits, and characteristics that set the hotel apart and make it appealing to its target guests.