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Our Story

5 years of illuminating hospitality

Five years ago, Lotus Marketing was born during one of the most uncertain times in our industry’s history. There were no grand openings, no ribbon cuttings. Just a mission: devoted to helping people and hotels flourish.

We started in the middle of a pandemic: remote, scrappy, and determined to serve an industry we love. And through every challenge, we stayed anchored in the one value that has always guided us: hospitality.

Not just what we market, but how we show up—for our clients, our team, our partners, and our communities.

On July 29, we celebrate 5 years of resilience, relationships, and remarkable growth. The mission hasn’t changed. If anything, it’s only grown stronger.

Join us as we look back on our early days and shine a light on the future and celebrate the spirit of hospitality.

Owners and Principals of Lotus Marketing, an award-winning hospitality marketing agency at HSMAI Commercial Services Conference
Lotus Marketing Hotel Marketing Agency Icon

Why Lotus?

Inspired by the lotus flower that rises from the mud to bloom with grace, our name is more than symbolic, it’s a statement of purpose. We believe that growth is possible in any environment, and our work reflects that same resilience, clarity, and strength.

Our journey

  • 2020

    Lotus Marketing was born

    • Pandemic left teams disbanded
    • Lotus Marketing Incorporates
    • Support first 5 hotels with 5 consultants
  • 2021

    Add Associates

    • Converted consultants to employees with benefits
    • Developed company infrastructure
    • Expanded hotel enterprise partnerships
  • 2022

    Expand Departments

    • Blooming & booming – align specialized teams
    • Earn Official Women Owned Business Designation (WBENC)
    • Win first HSMAI Adrian Award
  • 2023

    Recognition soars

    • Grow & glow with Fortune’s best places to work
    • Add 2 more HSMAI Adrian Awards to our accolades
    • Earn 95% customer satisfaction score
  • 2024

    Commercial Service Alignment

    • Deep dive into commercial support
    • Reposition 2 major enterprise companies 
    • Take home 4 additional HSMAI Adrian Awards, including Gold
  • 2025

    Happy 5th Anniversary, Lotus Marketing!

    • Reach start-up agency milestone
    • Celebrate 26 savvy associates and 10 legacy team members
    • YTD support more than 300+ clients across 40+ brands in 250+ destinations

We extend the deepest gratitude to everyone who’s believed in us, collaborated with us, and helped us growthank you. Here’s to shining it forward.