National Travel & Tourism Week 2025
U.S. Travel Association – National Travel & Tourism Week
In celebration of National Travel & Tourism Week, Lotus Marketing is going “Behind Brilliant Destinations,” spotlighting visionary DMO and CVB leaders who are shaping how travelers connect with their destinations and driving hotel success.
All week, we’ll share insights from:
• Daniel Kuperschmid | San Diego Tourism Authority
• Mike Pistana | Visit Bastrop
• Marc Garcia | Visit Mesa
• Mike Waterman | Visit Anaheim
• Plus insights from our Lotus leaders
The Power of Place: How San Diego Inspires Travelers
What makes a destination unforgettable? For San Diego, it’s a vibrant blend of nature, innovation, and sunny spirit. We kicked off Behind brilliant destinations with Daniel Kuperschmid of the San Diego Tourism Authority, sharing how place drives powerful traveler connections. Read our full Q&A:
Our takeaway:
Lean into your DMO and leverage your destination appeal (it’s insight-driven and your competitive advantage).
Thank you.
With gratitude to the leaders who made this possible—You are truly the visionaries… behind brilliant destinations.
