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Marketing Convergence checklist

Do you have the right recipe for commercial success?

Ingredients:

  • Is marketing part of your business review meetings? 
  • Do your teams measure success using the same KPIs?
  • Is your hotel positioning clearly documented & used by Sales, Ops, Rev?
  • Does your content reflect your revenue goals?
  • Do sales and revenue collaborate before a promotion goes out?
  • Does operations know what’s being promised online?
  • Are your social channels aligned with your group & leisure priorities?
  • Is your tech stack used with intention or just added on?

What are you missing? 

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